November, 2014
Six college students, 24 hours and too much Red Bull. It was Crash Campaign, a case competition out of UNC-Chapel Hill’s journalism school. We created a comprehensive marketing and branding plan, and was chosen as “Client Winner” by marketing and advertising professionals and our client, Native Beverage Company.
All material was created in 24 hours during Crash Campaign, a case competition out of UNC-Chapel Hill’s journalism school. My team created branded content and a three-phase marketing and promotional plan for Native Beverage Company, a pecan-milk company launching in Fall 2015 in Durham, N.C.
In our plan, we positioned Native as a unique product deeply connected to the Durham food scene, using a multimedia campaign and partnerships with other Durham food businesses.
Our plan was praised by professionals at McKinney and Capstrat for its feasibility and creativity. Our designer was Sarah Delk.
