We were given a vague and seemingly impossible task: combat global corruption. A few months later, my team and I had created a prototype for an interactive, culturally specific compliance-training platform with proven demand from Fortune 500 Companies.
Our product, Kinethics, was developed out of Reese News Lab, an experimental project out of UNC-Chapel Hill that develops and tests new ideas for the media industry. In researching our idea, we talked to executive compliance officers, risk and compliance consultants, employees of international firms, lawyers and business-ethics professors. In doing so, we were able to find a clear need for effective compliance training that addressed cultural differences and helped companies navigate an increasingly complicated compliance landscape.
Based on that need, we developed Kinethics— which creates compelling training games based on real-life corruption cases for employees of multinational companies. We pitched our idea to venture capitalists, academics and media leaders on Nov. 14.
After receiving seed funding, we designed our first anti-bribery and corruption training game. We will test with two multinational companies in June and August and plan on fully launching within the year.